This presentation reflects Elix Group’s values and vision, highlighting its commitment to quality and innovation in the luxury goods industry.

For more information on Elix Group and its Maisons, please visit the respective websites:

Elix Group : www.elix-group.ch
SwissKubik : www.swisskubik.com
Atelier Alphega : www.atelier-alphega.com
Scatola del Tempo : www.scatoladeltempo.com

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A renaissance of Italian elegance

Como – Scatola del Tempo, the iconic house of luxury accessories, is proud to announce its rebranding, celebrating its heritage while looking resolutely to the future. This transformation is part of an evolutionary process, while remaining true to its Italian roots and commitment to excellence.

The essence of Italianità

Scatola del Tempo’s new identity is built around the essence of Italianità, a concept that goes beyond simple Italian know-how. It reflects a state of mind, a fusion of elegance, sophistication, exceptional craftsmanship, quality design, authenticity, creativity and passion.

A new visual identity with the “S” imprint

The visual identity has been redesigned to reflect Italian aesthetic codes: clean lines, sophisticated colors and refined details. The new logo, “Quintessenza degli Accessori”, highlights our initial, the “S”, subtly framed in a generous circle, symbolizing our Italianness and the imprint of the craftsman. The typography chosen, Bagoss Extended, combines modernity and timelessness, while the color palette is inspired by the noble materials used in the brand’s luxury accessories.

A tribute to history

Scatola del Tempo has always been at the crossroads of passion, creativity and exceptional craftsmanship. Born in Italy, it was founded by Sandro Colarieti, who brought a touch of soul to every creation. Today, the brand revives this generous, bold personality, while showcasing its craftsmanship and unrivalled technology.

Towards new horizons

This rebranding is more than just a visual transformation. It’s a new vision, rooted in the brand’s Italian origins, which aspires to become the quintessential luxury accessory. Scatola del Tempo is committed to preserving its integrity while infusing it with new energy, so that it blends harmoniously with its timeless creations.

About Scatola del Tempo

Scatola del Tempo is a luxury house specializing in the creation of exceptional static and rotating cases. Founded in Italy, it is the originator of the first rotating case for automatic watches. Today, it is recognized for its craftsmanship, refined design and commitment to excellence.

For further information, please contact:

Scatola del Tempo S.r.l.
Via Don Luigi Sturzo, 65, 22066 Mariano Comense (CO), Italy
info@scatoladeltempo.com
+39 031 360 982

This press release reflects the key information in the document provided, and highlights Scatola del Tempo’s rebranding while respecting its heritage and vision for the future.

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A fusion of minimalism, rhythm and modernity

Geneva – SwissKubik, a recognized leader in the field of rotating cases for automatic watches, is proud to announce its rebranding, marking a new stage in its rich and innovative history.

A Swiss watchmaking heritage

Born in the heart of Switzerland, the cradle of watchmaking excellence, SwissKubik has always been synonymous with precision and reliability. Its distinctive cubic shape is not only a guarantee of quality, but also a symbol of progress and innovation. Inspired by this heritage, the brand has decided to give new impetus to its identity.

A new vision for the future

SwissKubik’s renewed vision is to become the ideal companion for luxury watches, in tune with the soul of the Swiss watch market. This ambition aims to make SwissKubik an essential part of the global watchmaking experience. Each SwissKubik winder is not just a functional accessory, but a true symbol of watchmaking innovation.

Contemporary, avant-garde design

The rebranding highlights SwissKubik’s iconic cubic shape, while underlining its avant-garde attitude. The new visual identity, dynamic and lively, plays with shapes, sizes and colors, while maintaining overall consistency. The typeface chosen, Roobert Pro, reflects this modernity while retaining a certain timelessness.

Commitment to excellence

SwissKubik remains true to its core values of excellence, innovation and proximity. The brand is committed to constantly pushing back the boundaries of excellence, offering products and services of unrivalled quality. Innovation remains at the heart of SwissKubik’s approach, with a constant desire to protect the most precious timepieces.

About SwissKubik

SwissKubik is a leading Swiss brand of rotating cases for automatic watches. Founded in the heart of Switzerland, it is renowned for its excellence in fine watchmaking and its commitment to innovation and quality.

For further information, please contact:

SwissKubik SA
Rue Chausse-Coq 16, 1204 Geneva, Switzerland
contact@swisskubik.com
+41 (0) 21 921 60 60

This press release reflects the key information in the document provided and highlights SwissKubik’s rebranding while respecting its heritage and vision for the future.

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Elix Group announces the strategic acquisition of French cabinetmaker Atelier Zorn, strengthening its leading position in the luxury goods industry.

Geneva – Elix Group, the world leader in watch accessories through its SwissKubik and Scatola del Tempo brands, is pleased to confirm the acquisition of Atelier Zorn (atelierzorn.com), an art cabinetmaker based in Mulhouse, near the Swiss border.

Atelier Zorn is renowned for its exceptional expertise in the design and creation of exclusive fittings for private aircraft, yachts, exceptional villas and luxury hotels.

Founded in 2015, this family-run business continues a heritage of passion and excellence, today collaborating closely with the most prestigious houses in the luxury industry. The arrival of Atelier Zorn within the group marks a significant step forward in the group’s mission to bring together houses with exceptional heritages and expertise. Philippe Zorn, a fourth-generation cabinetmaker, will continue to lead Atelier Zorn as Managing Director, working closely with Louis Castelli, the new CEO.

This acquisition will enable Elix Group to broaden its in-house expertise, combining the strengths of three distinct but complementary companies. Scatola del Tempo brings tradition and elegance, SwissKubik offers technology and precision, while Atelier Zorn brings the creative dimension and artful cabinet-making. This synergy will enable us to explore new possibilities for watchmakers and collectors of timepieces the world over, but above all to push back the limits of customization for safes, furniture and security cabinets.

“The acquisition of Atelier Zorn by Elix Group marks the merger of three exceptional family-run businesses, guaranteeing impeccable quality,” says Xavier Castelli, President of Elix Group.

“We now combine the best of each house to offer excellence while preserving the identity and soul of each. Imagine a piece of furniture designed by Atelier Zorn, upholstered in leathers selected by Scatola del Tempo and equipped with SwissKubik technology – the result is an exceptional piece of furniture.”

By adding Atelier Zorn to its portfolio, Elix Group consolidates its position as a major player in the luxury goods industry. This acquisition also strengthens existing synergies between SwissKubik and Scatola del Tempo, offering the group’s discerning clientele a wider range of exceptional products.

About Elix Group:

Elix Group is a major player in the watch accessory sector, offering innovative, high-end solutions to a demanding clientele of enthusiasts. The Group’s brands, SwissKubik and Scatola del Tempo, are recognized for their excellence in the manufacture of watch winders and luxury cases, respectively. The acquisition of Atelier Zorn marks an important step in the growth of the group, which continues to develop through a combination of passion, expertise and innovation.

For more information on Elix Group and its Maisons, please visit the respective websites:

Elix Group: www.elix-group.ch
Atelier Zorn: www.atelierzorn.com
SwissKubik: www.swisskubik.com
Scatola del Tempo: www.scatoladeltempo.com

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